Hello, I’m Jardi d’jo

a way to smart gardening products

a french family owned company

with international ambitions

Jardi d’Jo is a young French family owned company with international ambitions. They produce smart and sustainable garden products based on felt made from recycled plastic bottles. A very innovative product range that offers added value for both consumer and retailer, and that deals responsibly with the scarce raw materials of our planet. In short, this is a unique product range, a brand with a message, a story that needs to be told. Something we can put our heart and soul into.

Media mix development

  • Multi-lingual website: English, French, German and Dutch
  • Social media channels Facebook and Instagram
  • Content creation
  • How-to and product videos and animations
  • Instore concepts (POS)
  • Sales support documents for local distributors
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Communication Strategy

  • Focus on target markets and creation of personas
  • Customer requirements and value proposition
  • Development of media-mix and communication planning
  • Customer journey: from digital to in-store
  • Branding and positioning
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Using the media channels

  • Interaction and conversation with consumers through social media
  • B2B support of distribution network

Advertising

  • Online advertising campaigns
  • Contests

MAIN CHALLENGES

Innovative solutions are being introduced to a rather traditional market segment

While Jardi d’Jo is located in France, we are based in Ghent (Belgium).

The budget is fixed for the season and Jardi d’Jo wants to be kept updated.

Jardi d’Jo wants to get a foothold in core markets all over Europe, so all communication needs to be in 4 languages.

OUR WAY OF WORKING

Transparancy
Timing and budget is set clearly, in agreement with Jardi d’Jo. Real-time follow-up with collaboration tools. Weekly Skype calls for face-to-face updates.

Flexibility
As we develop and manage everything in-house, we can respond quickly to new events or changes in the market.

Value-add
As we are actively involved in the development of the full commercial flow, we can come up with new ideas and pragmatic solutions that create immediate value-add.

HOW CAN WE help you?

VivaVerde for Business

Vlasgaardstraat 52
9000 Gent
+ 32 489 697 923

ON: BE0875.690.660
info@vivaverde.business